#122 - Alex Berger

“Branding is What People Say About You When You’re not in the Room”

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I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. Alex has shepherded the visual translation of artists like The Criticals and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way.

I’m not gonna say this turned into a therapy session, but Alex did help me reframe this piece of the artist game into a way that was both empowering and actionable.

EPISODE LINKS:
Weird Candy’s website: https://weirdcandy.com/
Weird Candy on Instagram: https://www.instagram.com/weirdcandystudio/

Morse Code TV Show Trailer: https://youtu.be/wBA-qlXAc50?si=ildkr7yoyCRpyGhH
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